Wrigley

Part of speech: noun

Definitions

1. A popular brand associated with chewing gum products, known for its various flavors and innovative marketing strategies
2. A company renowned for manufacturing a variety of chewing confections, particularly gum, beloved worldwide for its taste
3. A well-known name in the confectionery industry, distinguished by its long history and diverse range of gum offerings

Etymology: In 1891, William Wrigley Jr. was a Chicago soap salesman who threw in baking powder as a bonus to win customers. When the baking powder proved more popular than the soap, he began offering chewing gum as the free extra, and the gum soon outsold everything else. He launched Juicy Fruit and Spearmint in 1893, and the company that grew from them took his surname. The surname itself predates the company and belonged to a family with no connection to the gum business. Its brand image was built on that founder's marketing, and it became so familiar that "Wrigley's" was long the default name for chewing gum in many households.

Synonyms: brand, company, chewing gum manufacturer