Valorise

Part of speech: verb

Definitions

1. To raise the worth or price of goods or services, often through official policies
2. To set or boost the value of a product typically by regulatory measures
3. To enhance or maintain a price level by authoritative or economic means

Etymology: "Valorise" is the British spelling of "valorize," and it is a back-formation: English speakers took the noun "valorization" and stripped off its ending to produce a verb. The noun came first, and it was built from French, where "valoriser" had been used to mean giving something value or worth. The verb therefore reverses the usual direction of word-building, since most verbs are older than the nouns made from them. The core sense is simple. To valorise something is to raise its value, usually by deliberate intervention, as when a government props up the price of a commodity such as coffee or wheat. The word is most at home in economic and political writing, where it describes a managed increase in worth rather than a natural rise.

Synonyms: value, appreciate

Antonyms: devalue, disparage