Telemarketer
Part of speech: noun
Definitions
- A professional who uses phone communication to reach potential clients for the purpose of promoting and selling products or services
- An individual who engages in direct outreach via phone calls to potential customers with the aim of advertising and selling various products or services
- A person who conducts phone calls to engage and persuade potential buyers about different offerings or services in a business context
Etymology: The surprise here is how little the word's parts have to do with each other in age. "Tele-" comes from Ancient Greek "têle", meaning "far off" or "at a distance", a root that ultimately reaches back to the same prehistoric stem that gave rise to the Greek word for distance-related ideas. It was a fragment long before it was a word in its own right: Greeks used it in compounds, and English later borrowed it as a prefix for things that work across a distance, such as telephone, telegraph and television. "Marketer" is a far more ordinary English formation, built from "market" plus the agent suffix "-er" to name someone who markets. Joining the two gave "telemarketer", a plain compound that describes exactly what the job involves: marketing at a distance, over the phone. The word is a modern coinage made from older parts, not an ancient term, and its meaning comes straight from its two halves.
Synonyms: salesperson, caller, marketer