Sloganizings

Part of speech: noun

Definitions

1. The act of creating or developing catchy phrases to promote a concept or product
2. the process of crafting memorable expressions that encapsulate the essence of a brand or message
3. engaging in the formulation of succinct and persuasive taglines that resonate with an audience

Etymology: "Sloganizings" is the plural of "sloganizing," the gerund-style noun formed from the verb "sloganize." The verb is built on "slogan," which entered English from Scottish Gaelic "sluagh-ghairm," meaning "army cry" or "battle cry," a shout used by Highland clans to rally their fighters. That original sense of a rallying call survives in the modern word, which still carries the idea of a short, forceful phrase meant to unite people behind a cause. The suffix "-ize," from Greek "-izein," turned the noun into a verb meaning to render something as a slogan, and the "-ing" ending then produced the noun for that activity. The plural "sloganizings" simply counts separate instances of this process, so it is the form you would use when discussing several rounds of such work.

Synonyms: catchphrasing, mottoing, taglining, mantraing, chanting