Sloganizes

Part of speech: verb

Definitions

  1. To create a catchy phrase that represents an idea or product effectively
  2. To develop a memorable statement aimed at promoting an organization or message
  3. To craft an attention-grabbing motto that encapsulates key values or themes

Etymology: "Sloganizes" is the third-person singular form of "sloganize," which means to turn an idea or product into a memorable catchphrase. The verb is built from "slogan" and the suffix "-ize," which forms verbs meaning to make into, treat as, or give a particular character to something. Its base noun "slogan" came into English from Scottish Gaelic "sluagh-ghairm," meaning "army cry" or "battle cry," a phrase that originally referred to a call used to rally clans in the field. That origin is worth holding onto, because the modern sense of "slogan" as a short advertising line is a long way from the Highland battlefield. The shift happened gradually as the word moved from war cries to political mottoes and then to commercial advertising, where a punchy phrase could rally customers much as a clan cry once rallied fighters.

Synonyms: mottoes, phrases