Repopularizing

Part of speech: verb

Definitions

1. Bringing something back into public favor or widespread fashion after it had fallen out of popularity
2. Restoring the general appeal or common acceptance of a thing that had previously lost its following
3. Reviving the broad admiration or use of an idea, style, or product once more among ordinary people

Etymology: The verb "popularize" has a clear chain of building blocks. Its root is Latin "populus," meaning "people," which gave Latin "popularis," "of the people" or "belonging to the common people." That adjective passed into Old French as "populaire," and English borrowed it as "popular" in the late Middle Ages. English then attached the Greek-derived suffix "-ize," which arrived through Late Latin "-izare" and Old French "-iser," to turn the adjective into a verb meaning "to make popular." The prefix "re-" is simple: it means "again" and has been attached to English verbs for centuries. So "repopularize" means to make something popular again, and "repopularizing" is simply that verb in its ongoing form. Nothing about the word's history is hidden: each piece is a familiar component with a clear meaning.

Synonyms: revive, revitalize