Personalizers

Part of speech: noun

Definitions

1. A person or entity that customizes or tailors services or products to suit individual preferences or needs
2. someone who adds unique features to enhance user experience
3. an individual or system that makes something more personal by adapting it to specific user characteristics or choices

Etymology: "Personalizers" is the plural of "personalizer", which is simply "personalize" with the agent suffix "-er" attached, so it names one who or that which personalizes. The verb it rests on is itself built from "personal", which traces back through Old French to Latin "persona", originally a theatrical mask, and the sense of an individual human being grew out of that. The suffix "-er" has been attaching to English verbs since Old English, so the word needs no special coinage to explain it. The plural "personalizers" is the form of that noun, so it refers to several such people or businesses at once.

Synonyms: customizers, individualizers, tailors, adapters

Antonyms: standardizers, generalizers