Personalising

Part of speech: verb

Definitions

1. The activity of adjusting something to fit the preferences of an individual involves customizing elements to suit their specific tastes or identity in a personalized manner
2. Making modifications to suit the unique tastes or characteristics of a particular person
3. Adapting or tailoring an item or service to reflect the distinct requirements or personality of someone

Etymology: The verb "personalise" is simply "personal" with the suffix "-ise", which comes through Middle French "-iser" from Late Latin "-izare" and ultimately from Ancient Greek "-izein", a suffix that turns nouns and adjectives into verbs meaning "to make into" or "to treat in the manner of". So "personalise" means to make something personal, and the Greek ending is the same one behind words like "baptise" and "criticise". The adjective "personal" came into English from Middle English and originally related to a person as an individual, as opposed to a group or an abstract idea. The verb grew from that sense of the individual, which explains why modern uses such as tailoring a product to a particular customer fit so naturally. "Personalising" is the form of this verb used for the ongoing action, as in describing the process of tailoring something to individuals.

Synonyms: customizing, individualizing, tailoring, modifying, adaptation