Outsell
Part of speech: verb
Pronunciation: /ɑʊtˈsɛl/
Definitions
- To achieve a greater quantity of sales than another product or brand, resulting in increased revenue and market dominance
- To exceed another product or brand in terms of sales volume, leading to greater revenue and potentially establishing market superiority
- To sell a higher number of units than a competing product or competitor
Etymology: "Outsell" is a plain compound: the prefix "out-" joined to the verb "sell," meaning to sell more than a rival or competitor. The prefix descends from an ancient root that also gave Old English "ūt," meaning "outside" or "away from within," and that sense of going beyond or surpassing is what the prefix carries here. "Sell" itself traces back to Old English, so the verb is far older than its prefix's modern commercial use. The pattern is simple and productive: English regularly attaches "out-" to verbs to mean doing something better, faster, or more than someone else, as in "outrun," "outlive," or "outperform." "Outsell" follows that model directly, which is why it reads as a natural coinage rather than an unusual word.
Synonyms: surpass in sales, exceed in selling
Antonyms: undersell