Outprice

Part of speech: verb

Definitions

1. To present a cost that is more favorable than another seller's, enabling a competitive advantage
2. To set a price lower than that of a competitor in order to attract customers
3. To sell goods or services at a rate that undercuts others in the market

Etymology: "Outprice" is a plain compound: the prefix "out-" joined to "price." In English, "out-" has long been used to form verbs meaning "to surpass or exceed" the thing named, as in "outrun," "outdo," or "outsell." "Outprice" follows that pattern exactly, so the verb means to beat a rival by charging less than they do. The word's sense is therefore transparent from its parts: the price is the means by which one party gets ahead of another.

Synonyms: overcharge