Marketise

Part of speech: verb

Definitions

1. To adapt or promote a product, service, or idea to appeal to consumers or buyers in a commercial context
2. To develop and implement strategies aimed at increasing the sales or visibility of goods, services, or concepts within competitive marketplaces
3. To tailor the presentation and distribution of offerings so they attract customer interest and generate economic exchange opportunities

Etymology: "Marketise" is a straightforward formation: the noun "market" with the verb-forming suffix "-ise," so it means to turn something into a market or to subject it to market forces. The suffix has a long pedigree. It descends from ancient Greek "-izein," which Latin later adopted as "-izare," and it reached English through Old French "-iser" and Middle English "-isen." The suffix is also the source of the familiar spelling choice between "-ise" and "-ize," since British and American English kept different conventions for it. The word's real interest lies in how easily the pattern attaches to almost any noun. English speakers have used "-ise" to coin verbs for centuries, so "marketise" follows a well-worn path rather than a single moment of invention. Its meaning reflects the same logic: the base noun supplies the content, and the suffix supplies the action of making that content behave in a certain way.

Synonyms: market, commercialize, promote, advertise

Antonyms: ignore, neglect, withdraw