Intrabrand

Part of speech: adjective

Definitions

1. Describing competition or rivalry that takes place among retailers or distributors selling products of one and the same brand
2. Relating to market activity confined to the outlets handling a single manufacturer's branded goods rather than rival brands
3. Happening inside one brand's own network of sellers, as opposed to between different brands competing for customers

Etymology: Intrabrand competition is rivalry between sellers of the same manufacturer's product, such as two retailers stocking the same brand of shoes. The word is a straightforward formation: the prefix "intra-", from Latin meaning "within" or "inside", attached to "brand", which traces back to an Old Norse root meaning "to burn", referring to the marks burned into livestock or casks to show ownership. Put together, "intrabrand" describes competition happening within a single brand, as opposed to "interbrand" competition, which pits one brand against another.

Antonyms: interbrand