Glocal

Part of speech: adjective, adverb

Definitions

1. Relating to a outlook that considers both worldwide and neighbourhood concerns at the same time
2. Describing an approach that thinks on a global scale while acting on a local level
3. Characterizing activity that blends international reach with attention to nearby communities and conditions

Etymology: "Glocal" is a blend of "global" and "local," two words that seem to pull in opposite directions. The idea behind it is that a product, idea, or activity can be shaped for a local setting while still being part of a worldwide system, so the two halves are meant to work together rather than against each other. The word is a clipping-style blend rather than a classical coinage. Its parts are ordinary English words, and the blend joins the start of one to the end of the other in the usual way of portmanteaus. Scholarly discussion of the term appears in work on social and economic change, where it is used to describe how global forces and local conditions interact.