Demarketizing

Part of speech: verb, noun

Definitions

1. The process of removing or reducing the commercial aspects of a certain market or product
2. eliminating traditional marketing strategies to refocus on other priorities
3. transitioning away from established promotional practices to achieve different organizational goals

Etymology: "Demarketizing" is a straightforward formation: the prefix "de-" (meaning "reverse" or "remove") attached to "marketize," which in turn is "market" with the verb-forming suffix "-ize" and the "-ing" ending that makes it a participle or gerund. "Marketize" itself dates from the mid-20th century, when economists used it to describe making a sector subject to market forces, often in the context of privatization or economic liberalization. The reversal, "demarketize," followed the same logic, meaning to take a sector out of market control or to withdraw a product or service from commercial exchange. The "-ize" suffix comes from Greek "-izein" through Latin "-izare," and attaches readily to nouns to form verbs of making something into a certain condition. "Market" traces back through Old English "market" and Latin "mercatus," from "mercari," "to trade," which is also the root of "merchant" and "commerce." So the word is a chain of Latin and Greek elements assembled in modern English, with the most recent link being the "de-" reversal of an economic term.

Synonyms: decommercializing, debranding

Antonyms: marketing, commercializing, branding