Copywriter

Part of speech: noun

Pronunciation: /ˈkɒpiˌɹaɪtə/

Definitions

1. A skilled individual who creates compelling written content intended to persuade audiences in advertising and marketing efforts
2. An expert in developing engaging text that effectively promotes goods or services while capturing the target audience's interest
3. A professional who specializes in crafting persuasive written material focused on advertising and marketing to engage potential customers

Etymology: "Copy" in the sense of text to be set in print, or in advertising, text written to sell, goes back to the printing trade, where a "copy" was the manuscript handed to the compositor. A copywriter is therefore, at root, a writer of that copy: someone who supplies the words that a printer or advertiser will set before the public. The compound is simple. "Copy" comes into English from Medieval Latin "copia," meaning a transcript or duplicate, and "writer" is the ordinary agent noun from "write." Put together, the word describes a person whose trade is producing the text itself, rather than the layout, illustration, or printing around it. Over time the sense narrowed from any written material headed for print to persuasive writing specifically, the words that make an advertisement work. The compound is transparent, so its meaning has changed mainly through the commercial world that gave "copy" its selling sense.

Synonyms: writer, author, creator, content creator, wordsmith