Asics

Part of speech: noun

Definitions

1. A Japanese company specializing in athletic equipment and footwear designed for performance and comfort
2. Brand recognized for producing sportswear, particularly running shoes favored by athletes and fitness enthusiasts
3. Manufacturer known for high-quality sporting goods including shoes, apparel, and accessories aimed at enhancing physical activity

Etymology: The name originates from an acronym coined by the Japanese company founded in 1949 by Kihachiro Onitsuka. ASICS stands for the Latin phrase "Anima Sana In Corpore Sano," which translates to "a healthy soul in a healthy body." This motto reflects the company’s philosophy of promoting physical and mental well-being through sports and exercise. The phrase itself has roots in the Roman poet Juvenal’s Satire X, where the idea of a sound mind in a sound body was emphasized as essential to a balanced life. The choice to adopt this phrase as a corporate name was deliberate, embedding a classical ideal into a modern brand identity. ASICS began as Onitsuka Co., Ltd., originally producing basketball shoes before expanding into a wide range of athletic footwear and apparel. Over time, the brand became internationally recognized, especially for running shoes, where the emphasis on health and performance aligns closely with the original Latin motto. Though the acronym might seem unusual as a brand name, it encapsulates a long-standing cultural value that resonates beyond mere commerce, linking ancient wisdom with contemporary sports science. The company’s adoption of this phrase in the mid-20th century illustrates a conscious blending of tradition and innovation.

Synonyms: running shoes, sneakers, trainers, athletic shoes, sports shoes