Advertisings

Part of speech: noun

Definitions

1. The action or practice of promoting products or services to attract customers or raise awareness about a brand or company
2. Campaigns or strategies designed to convey information and persuade potential consumers about the value of goods or services
3. The various techniques and methods used to communicate messages to a target audience in order to drive sales or increase visibility

Etymology: "Advertisings" is simply the plural of "advertising", which is the noun formed from "advertise" plus the suffix "-ing". The base verb "advertise" came into English from Old French "advertir", meaning to turn someone's attention toward something, which in turn descends from Latin "advertere", literally "to turn toward". So the core idea is one of directing attention: an advertisement once meant little more than a notice meant to turn a reader's eye, and the commercial sense of persuading buyers grew out of that broader notion of drawing people's notice. The plural form itself is a rarer usage. Uncountable "advertising" is the normal way to refer to the whole industry or practice, so the plural appears mainly when speakers mean distinct campaigns or individual instances of promotional work. Because the suffix "-ing" can turn a verb into a noun naming an activity, "advertising" names the act of advertising, and pluralizing it treats each separate act as its own countable item.

Synonyms: promotions, marketing, publicities, announcements, campaigns

Antonyms: silences, concealments